Why you should be using email marketing for your business – Athlone Chamber Marketing Series
In this instalment of The Marketing Series, we will explain the fundamentals of email marketing, what it is and how to use it. As many of our members and business’ in Athlone and its environs have entered the digital sphere, whether that be by creating social media accounts, creating a website, using local enterprise grants to start trading online or generating brand awareness through online advertising, a common mistake which many of our business’ make is overlooking the power of email marketing to generate sales leads and new and returning customers. Email marketing is a tried and tested means of Marketing your business digitally simply because of its effectiveness in attracting and retaining customers to your business. Email marketing is also a great way to create and maintain customer loyalty and advocacy which is very important when trading in small areas such as Athlone.